– It is the price of chocolate, dairy products and coffee that has moved upwards, says Ulf MazurCEO of Matpriskollen.
The survey includes fifteen products that are top sellers for the New Year. One of these is coffee, which has become 19 percent more expensive during the year. The price of whipped cream and chocolate has also shot up, by almost 13 percent.
The explanation is spelled supply and demand.
Haven’t seen the end
There is generally a high demand for fatty products such as butter, cream and cheese, while too little milk is produced, and this creates upward pressure on prices. The price picture is also affected by costs for climate investments and packaging fees that have been added.
– We haven’t seen the end yet, says Mazur, who predicts that the prices of dairy products will continue to rise after the New Year.
The same applies to the price of coffee and cocoa beans, where there is an underlying world market price that drives up the price picture. Dry and unfavorable weather conditions have affected production, while demand remains high. Due to delays in the system, we can expect even higher prices in February/March according to Mazur.
– Chocolate will soon be hard currency, so be grateful if you receive a box of chocolates as a New Year’s gift, he says.
Moderate increase
With regard to the other products in the Matpriskollen’s compilation, the picture is more positive. In total, the prices of the fifteen goods have increased by 1.4 percent during the year. Moderate, compared to the roughly 30 percent price increase for the same basket of goods that has taken place since inflation took off at the beginning of 2022.
– The fact that it remains at 1.4 percent during the past year is due to the fact that expensive products such as fish and shellfish have fallen in price and that beef tenderloin has increased to a very small degree, says Ulf Mazur.
Matpriskollen has also investigated the price of pizza, something that many New Year’s celebrants usually request on January 1.
– If we look back three years, the price increase for pizza up to today is 27 percent. But in the last year, there has been no price increase at all, says Mazur.
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