New law could make your breakfast food illegal – those items are affected

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New law could make your breakfast food illegal those

On 10-11 April, the EU Council and the European Parliament voted through an agreement that it is hoped will help the population of the EU countries to eat a healthier breakfast. Now the requirements for production, labeling and sugar content will be tightened so that goods can continue to go under certain names.

Four categories of food – jam, honey, fruit juice and lactose-free milk – are affected by the new changes.

On European Council website compiles the points affected in the preliminary agreement of the so-called “breakfast directives”.

What happens if you break the rules?

The member states now have 24 months to implement the new rules. This means that the manufacturers either have to change their recipes, or alternatively replace the labeling on the goods that do not meet the new requirements.

Example: A jam that does not live up to the new rules will not be banned from being sold after two years have passed, but it will no longer be called jam.

Popular jam may become illegal – after more than 100 years

The goods that become more expensive – risk running out

Risk of marketing ban and fine

Marketing food in an incorrect way is misleading and impermissible, according to the Swedish Consumer Agency.

“All food information must be accurate, clear and easy to understand for the consumer. Claims made about a product for marketing purposes must always be true and must not be misleading,” they write on their website.

If you do not voluntarily change your incorrect marketing, the Swedish Consumer Agency can send an injunction to the person concerned, or take the case directly to court. There you risk both a marketing ban and a fine.

And what is it then that applies?

New rules for jam

  • The minimum permitted fruit content in jam is increasing. Per kilo of jam, 450 grams of berries are suggested as a general rule.
  • For “extra jam”, 500 grams of berries are suggested as a general rule. The goal is to reduce the sugar content and increase the fruit content in the products.

    • News24 has previously mapped how the Swedish jam market is affected by the changes.

    Then it turned out that many players, including the food giants Ica, Coop and Axfood, all sell jams that do not pass the new restrictions.

    READ MORE HERE: The jams that can become illegal – here’s the full list

    New rules for honey

  • The countries of origin must be listed on the label in descending order based on weight. The labeling will also include the percentage that each country represents in the mix.
  • The obligation to indicate the percentage on the label applies only to the four largest proportions, provided that these constitute more than 50 percent of the mixture’s weight. The member states can decide on this.
  • The countries of origin for packages weighing less than 30 grams must be replaced by a two-letter ISO code.
  • Developed methods for detecting adulterated honey will be developed to combat honey fraud.

    • New rules for fruit juices

  • To meet the demand for products with less sugar, three new texts will be added within the category: “fruit juice with reduced sugar content”, “fruit juice from concentrate with reduced sugar content” and “concentrated fruit juice with reduced sugar content”.
  • The label “fruit juices contain only naturally occurring sugar” is added, to give consumers more insight into what they are drinking.

    • New rules for lactose-free milk

  • The two co-legislators have agreed to allow treatments that produce lactose-free dehydrated milk products.

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