Easy Monetization’s new features will increase the advertising revenues of mobile application publishers.
New updates include in-app bidding work with app development platform Liftoff, a reporting panel with Appnext where all app data is collected in one place, and new banner ad formats that will help publishers increase their app revenue.
New Features of Easy Monetization
Easy Monetization customers can now use a global advertising network trusted by over 100,000 apps worldwide. LiftoffWill be able to benefit from both in-app bidding and waterfall strategies through partners at .
Although in-app bidding is seen as a more efficient and cost-effective method of generating app revenue, Easy Monetization’s hybrid mediation approach offers app publishers the optimal combination of the two. When product experts combined in-app bidding with waterfall setup, they enabled partners to see a 3-9 percent revenue increase.
It’s possible for app publishers to explore Liftoff’s in-app bidding features without investing any additional resources. All installation and settings will be made by Easy Monetization expert team.
Easy Monetization is an application development platform to support the growth of applications. appnext It also established a partnership with. Part of Affle Group (NSE: AFFLE), Appnext’s operations span more than 130 countries and territories worldwide.
An important opportunity
Appnext’s Vice President of Commercial Operations, Tomer Horev, stated that they are happy to cooperate with Easy Monetization and said: “We see this cooperation as an important opportunity to play a bigger role in the in-app revenue increasing market. This partnership strengthens our commitment to delivering innovative monetization solutions and supporting app developers to maximize their revenue potential. “By bringing innovative advertising solutions to a wider audience, we enable publishers to connect with premium demand and achieve extraordinary growth through our advanced monetization technology.” he said.
Thanks to Appnext, Easy Monetization partners will now have access to the highest eCPMs supported by top advertisers. The product team will support publishers to connect with premium demand and grow through Appnext’s advanced monetization technology and popular ad formats such as banner, interstitial, rewarded video and native ads.
The latest update brings various product improvements. Easy Monetization allows you to more easily track the increase in your advertising revenues with its new advanced dashboard.
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New features will continue to come
Dila Özkan, Yandex Ads Turkey Easy Monetization Business Development Manager, said: “This new update offers publishers even more opportunities to maximize their advertising revenues. We understand app publishers’ need for continued growth and are committed to continually improving our product with new features. We also continue to forge new partnerships to help app publishers maximize their revenue from a single app.”
Emphasizing that the new dashboard will show all important information about generating revenue from the application using both advertising networks and Easy Monetization estimates, Özkan said, “In addition, publishers can now see everything about the earnings of their applications; basic metrics like clicks and impressions, as well as more advanced data like fill rates, eCPMs and revenue detail; “It means you can see it in a single panel,” he said.