Dysoncontinues its activities in Turkey at full speed. Dyson, which has stores in various parts of Istanbul, opened its new store. The fourth store in Turkey Ankara’in Kentpark Shopping Centeropened in .
The store, where the experience area and interactive screens are located, was created with the philosophy of “Try before you buy”. In the 172 square meter store, users are offered a hands-on shopping experience. The company, which opened its first official office at the end of 2018, commissioned its first Service Center in Istanbul at the beginning of 2020. Company made a statement on the matter. Dyson CEO Roland Kruger, in its statement on the subject, “Dyson has more than 300 Demo Stores worldwide along with its online store. This new retail location in Turkey is part of the company’s growing direct-to-consumer retail targets. “Dyson Demo Stores offer visitors opportunities to discover the latest in Dyson technology through both the virtual and physical worlds.”
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The new store also includes the Dyson Beauty Lab.
In the new Demo Store opened in Ankara, there is also a special hairstyling area equipped with three stations. Users, hair care technologies can get help from a hair stylist, who offers a personalized service based on hair type and styling needs. Users can also have information about other products of the company in the store. Other Demo Stores of the company operating in Turkey are located in Akasya and İstinyePark AVM in Istanbul, and in İstinyePark AVM in Izmir.