The premier edition of the Royal rally was decided in July this year. A not quite ultimate date, thought CEO Glenn Olsson.
– We want to have better access to accommodation and enable more companies and partners to hold larger customer events. But also avoid competition from other events and holiday trips in order to recruit officials more easily – and of course attract more visitors.
And Glenn Olsson gets what he wants. This year, the EC sub-competition will be decided from 13 to 15 June.