A dating phenomenon that many can certainly identify with is when budding love suddenly turns and small things become major irritants. There is now a collective term for the phenomenon in the dating world called “The ick”.
Greater choice increases “The ick” reflex
Fredric Bohm, psychologist explains the concept of “the ick” and when it happens. He believes that it is not a new phenomenon, but that we have a greater opportunity to be more discerning these days.
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