The service can become a challenger to established media, and above all Sweden’s Radio, which has so far been the only one to broadcast sports live in audio form through Radiosporten.
The new player has finished with 14 commentators, including seasoned Jesper Hussfelt and Robert Perlskog. The first match to be broadcast is the Premier League opener between Burnley and Manchester City on Friday next week.
Sportscom writes in a press release that they will initially broadcast all matches from the Premier League and SHL, and from next season also the soccer Allsvenskan.
“This is going to be great fun. I commented on my first World Cup in 1998 in France. Referencing with only sound is perhaps the best thing you can do,” says Jesper Hussfelt in a comment.