Netflix no longer wants you to share your password with users outside of your inner circle. The video-on-demand platform, which has so far shown indulgence in the face of this increasingly widespread practice, will tighten the screw.
The SVoD giant will indeed test in several countries a way to charge a supplement to subscribers who share the password of their account with users who do not live under their roof. And it is, for the moment, the Chilean, Costa Rican and Peruvian subscribers who are going to wipe the plaster.
Thus, those caught red-handed will be able to add up to two members who do not live under the same roof to their account, each with their own profile, username and password, for an additional payment.
In his blog post, Chengyi Long, director of innovation at Netflix details the sums that subscribers will have to pay in addition to their subscription: 2,389 pesos in Chile, 2.99 dollars in Costa Rica, and 7.9 soles. in Peru, each of these supplements being calculated in relation to the price of the subscription in each country.
As for account squatters, they can emancipate themselves by transferring their profile data (history, recommendations, lists, etc.) to a secondary account attached to the initial account if the legitimate owner pays for this option, or to a new account, which therefore implies taking out a new subscription.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium subscriptions.
Although they have been extremely popular, they have also created some confusion as to when and how Netflix can be shared. As a result, accounts are split between households, which impacts our ability to invest in new TV shows and movies for our members. justifies Netflix in its blog post.
Over the past few months, to cope with the drop in subscriber recruitment, Netflix has repeatedly made increases in all countries. France has not escaped this, the last increase in subscriptions for French subscribers having been deployed in early October 2021.
Source: netflix