Netflix announced that, as a first in the industry, it will offer users the opportunity to download at the ad-supported subscription level. Innovations and expected features are in the details of our news.
One of the world’s leading online broadcasting platforms Netflix subscription with ads took its plan one step further and announced that it would offer downloadable content to its users. This new feature will allow users to download the content in their advertising plans and watch them without access to the internet.
Netflix Subscription with Ads: Movie Download Era Begins
Based on user feedback over a 12-month period and its partnership with Microsoft Advertising, Netflix is adding the download feature to make its ad-supported tier more functional. In the official statement, it was stated that users on ad-supported plans will get 720p video quality and two simultaneous streams, as well as the ability to download “by the end of this week.”
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In an unprecedented move, Netflix emphasizes that it will break new ground in the industry by offering an ad-supported streaming plan that includes downloadable content. In addition, it is stated that with the new ‘bing advertising format’, which will be introduced from the first quarter of 2024, a system is planned where advertisers will be able to analyze more than one episode watched in a row and thus users will be able to watch 4 episodes in a row without ads. With this change, while users currently encounter an ad after watching only 3 episodes, in the new system they will have the opportunity to watch up to 4 episodes without ads.
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Netflix’s innovations are not limited to this. The company announced that it is working on a QR code display feature that will launch in early 2024, specifically in the US. QR codes will reach viewers through advertisements published on Netflix. The first sponsorship agreement will be the Title Sponsorship of the “Love is Blind” series with Frito Lay’s Smartfood. In addition, similar sponsorship agreements are on the agenda for new productions and seasons such as “Squid Game: The Challenge” and the final season of “The Crown”.