NETFLIX. Faced with the loss of subscribers, Netflix provides a subscription with advertisements, but also to charge for sharing passwords. When ?
[Mis à jour le 20 juillet 2022 à 11h34] Netflix lost nearly a million subscribers (970,000 to be exact) in the second quarter of 2022, the streaming giant has announced. streaming this July 19, 2022. If the leaders of the platform foresee a revival in the third quarter thanks to the releases of Stranger Things and The Gray Man, changes are to be expected regarding subscriptions.
Netflix has indicated that a billing system for account sharing will be implemented in 2023. It is currently in the test phase in certain South American countries. For about 3 additional euros, an additional profile will allow you to take advantage of the platform outside the main residence which is geolocated by the platform. However, this billing only applies beyond 2 weeks of use and only for viewing on a television. A cheaper subscription formula, but with advertising and a less extensive catalog, will also soon see the light of day on Netflix. This formula should also be launched in early 2023.
If a monthly subscription to Netflix is taken out, it can even be canceled at any time and at no additional cost. The streaming platform offers three different subscriptions when you want to register on the site. It is not possible to benefit from the content of the platform for free. But between the three subscription options, which one to choose? Here are the different options available to you:
- If your budget is tightit seems preferable to opt for the subscription Essential, which, at €8.99/month, is the cheapest offered by the streaming platform. However, this offer only offers a simultaneous screen and only standard image quality: you should therefore not be too much to use this account at the same time.
- If you are two to take advantage of the account netflix in your household, it may be necessary to opt for the subscription Standard. For €13.49/month, this offer allows you to watch two different content on two simultaneous screens. Ideal for roommates, couples or small families. With this offer, you also benefit from an HD image.
- Premium Membership is ideal if you are looking to accumulate the maximum benefit and you are not too fussy about the price of your subscription, or if you are a very large family or a large roommate where each member watches Netflix regularly. For €17.99/month, you have access to all Netflix titles with optimal image quality and on many simultaneous screens. This offer offers viewing of the platform’s catalog in HD, ultra HD and 4K, all on 4 screens at the same time.
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Regardless of the monthly package chosen, films and series can be viewed unlimited, the subscription can be canceled at any time, and it is possible to connect to the streaming platform on your computer, TV, smart phone or his tablet. Note that in France, the last price increase dates from August 19, 2021, before it was made official by the platform in October. Find below the summary of the different prices and subscription offers offered by Netflix:
| Essential | Standard | Premium | |
|---|---|---|---|
| Price per month | €8.99 | €13.49 | €17.99 |
| HD | Nope | Yes | Yes |
| Ultra-HD | Nope | Nope | Yes |
| Screens available simultaneously | 1 | 2 | 4 |
This is an announcement that will not reassure the many Netflix subscribers. The streaming platform announced on March 16, 2022 that it was going to embark on a new experiment: charging more subscribers who share their accounts with people who do not live in their household. For the time being, France is not affected by this measure.
This experiment will begin in the coming weeks, in Chile, Costa Rica and Peru. In these countries, it will be possible to add “sub-accounts” for $2 or $3. Netflix’s director of product innovation, Chengyi Long, explained in a blog post that “we want to ensure that each new option is flexible and useful for our subscribers, whose subscription helps finance films and series from quality.” For several months, the streaming platform has been losing ground, registering 221.8 million subscribers, a figure below its objectives. According to AFP, Netflix will register “only” 2.5 million new subscribers by the end of the first quarter of 2022.
For several years, Netflix offered in France to benefit from a month of free trial to become familiar with the platform and validate its subscription. Since February 2020, it is no longer possible to benefit from 30 days of free trials: the subscription is paid for from the first month of use. However, it is always possible to cancel your subscription at any time. To date, there is no possibility to test Netflix for free legally.
After the price increase, Netflix will soon test the arrival of advertisements to compensate for the loss of subscribers. In any case, this was announced by the co-CEO of Netflix, Ted Sarandos, during a trip to Cannes Lion. In exchange for advertisements, the subscription should be cheaper for users, but the precise price has not yet been mentioned. We also do not know when this new offer will be offered on the streaming platform, but the American media are talking about a launch for early 2023.
This is the new extension that everyone is tearing up at the moment on the internet: Netflix Party, a Google Chrome extension that allows its users to share a viewing session on Netflix with their friends and family. The idea is simple: everyone watches the same episode of the same series remotely respecting a strict synchronization and everyone can even participate in a furious discussion via an instant chat. In this period of confinement that the French are experiencing, Netflix subscribers have found a way to alleviate the isolation a little by heading to this extension which literally allows “Netflix and chill” but from a distance.
Just head to the Netflix Party website and click on “Install Netflix Party”. You will then be redirected to the Google Chrome Web Store, then click on the “Add to Chrome” button. A window appears in the browser asking you to confirm the addition to Google Chrome, click on “Add to Chrome”. As a reminder, the extension is only available for users of the Google Chrome browser. It is therefore not possible to enjoy it with Safari, Mozilla Firefox or Internet Explorer.
Once the Netflix Party extension is installed, all you have to do is go to the Netflix site, choose the series episode or the movie you want to share with your friends or family and start watching the video. . Once the video is launched, click on the red “NP” icon at the top right of your Google Chrome browser. The extension then asks you if you want to be in sole control of the viewing (check “Only I have control” if you do not want to share control with others). All you have to do is click on “Start the party”. Netflix Party then gives you a link to share with those you want to watch your movie or episode with. Note that each of you must have Netflix Party installed on Google Chrome beforehand and each of you must be a Netflix subscriber to enjoy synced viewing through Netflix Party.