NETFLIX. Advertisements should arrive on Netflix soon to compensate for the loss of subscribers. But what will this change on the prices?
[Mis à jour le 24 juin 2022 à 11h35] After the price increase, Netflix will soon test the arrival of advertisements to compensate for the loss of subscribers. In any case, this was announced by the co-CEO of Netflix, Ted Sarandos, during a trip to Cannes Lion. In exchange for advertisements, the subscription should be cheaper for users, but the precise price has not yet been mentioned. It is also not known when this new offer will be offered on the platform of streamingbut the American media evoke a launch for the beginning of 2023.
Netflix is one of the leading platforms in the streaming landscape. The site has hundreds of productions, original but not only, allowing its subscribers to enjoy many film or series content. While the price is higher than most of its competitors, Netflix remains one of the most popular services, adding new releases every month and offering exclusive must-haves like Stranger Things, La Casa de Papel or The Bridgerton Chronicle and Squid Game. Below, find all the information you need to know about Netflix subscription.
If a monthly subscription to Netflix is taken out, it can even be canceled at any time and at no additional cost. The streaming platform offers three different subscriptions when you want to register on the site. It is not possible to benefit from the content of the platform for free. But between the three subscription options, which one to choose? Here are the different options available to you:
- If your budget is tightit seems preferable to opt for the subscription Essential, which, at €8.99/month, is the cheapest offered by the streaming platform. However, this offer only offers a simultaneous screen and only standard image quality: you should therefore not be too much to use this account at the same time.
- If you are two to take advantage of the account netflix in your household, it may be necessary to opt for the subscription Standard. For €13.49/month, this offer allows you to watch two different content on two simultaneous screens. Ideal for roommates, couples or small families. With this offer, you also benefit from an HD image.
- Premium Membership is ideal if you are looking to accumulate the maximum benefit and you are not too fussy about the price of your subscription, or if you are a very large family or a large roommate where each member watches Netflix regularly. For €17.99/month, you have access to all Netflix titles with optimal image quality and on many simultaneous screens. This offer offers viewing of the platform’s catalog in HD, ultra HD and 4K, all on 4 screens at the same time.
Regardless of the monthly plan chosen, films and series can be viewed unlimited, the subscription can be canceled at any time, and it is possible to connect to the streaming platform on your computer, your TV, your smart phone or his tablet. Note that in France, the last price increase dates from August 19, 2021, before it was made official by the platform in October. Find below the summary of the different prices and subscription offers offered by Netflix:
| Essential | Standard | Premium | |
|---|---|---|---|
| Price per month | €8.99 | €13.49 | €17.99 |
| HD | Nope | Yes | Yes |
| Ultra-HD | Nope | Nope | Yes |
| Screens available simultaneously | 1 | 2 | 4 |
Soon a new increase in Netflix prices in France? In any case, this is the concern of subscribers to the streaming platform. After the United States, two European countries are affected by an increase in the prices of the subscription platform. In the United Kingdom, the Premium subscription (the most expensive with the most options) is now set at 15.99 pounds sterling (or 19.02 €), 10.99 pounds sterling (13.08 €) for the standard subscription and £6.99 (€8.32) for the essential subscription. Ireland is also affected by this price increase: the premium subscription now costs €20.99, the standard subscription €14.99 and the essential subscription €8.99.
For now, we do not know if this Netflix price increase will impact France or not. This is not officially the case at the moment. Prices have already risen discreetly last August, before the announcement was publicly made official by the platform in October. Knowing that 18 months have elapsed between the last two price increases in the United Kingdom, and 15 months in the United States, we can hope that the increase in Netflix subscription prices does not affect the France this year. However, we will have to wait for the formalization of the platform to be certain.
Account sharing soon paid on Netflix?
This is an announcement that will not reassure the many Netflix subscribers. The streaming platform announced on March 16, 2022 that it was going to embark on a new experiment: charging more subscribers who share their accounts with people who do not live in their household. For the time being, France is not affected by this measure.
This experiment will begin in the coming weeks, in Chile, Costa Rica and Peru. In these countries, it will be possible to add “sub-accounts” for $2 or $3. Netflix’s director of product innovation, Chengyi Long, explained in a blog post that “we want to ensure that each new option is flexible and useful for our subscribers, whose subscription helps finance films and series from quality.” For several months, the streaming platform has been losing ground, registering 221.8 million subscribers, a figure below its objectives. According to AFP, Netflix will register “only” 2.5 million new subscribers by the end of the first quarter of 2022.
For several years, Netflix offered in France to benefit from a month of free trial to become familiar with the platform and validate its subscription. Since February 2020, it is no longer possible to benefit from 30 days of free trials: the subscription is paid for from the first month of use. However, it is always possible to cancel your subscription at any time. To date, there is no possibility to test Netflix for free legally.
This is the new extension that everyone is tearing up at the moment on the internet: Netflix Party, a Google Chrome extension that allows its users to share a viewing session on Netflix with their friends and family. The idea is simple: everyone watches the same episode of the same series remotely respecting a strict synchronization and everyone can even participate in a furious discussion via an instant chat. In this period of confinement that the French are experiencing, Netflix subscribers have found a way to ease the isolation a little by heading to this extension which literally allows you to “Netflix and chill” but from a distance.
Just head to the Netflix Party website and click on “Install Netflix Party”. You will then be redirected to the Google Chrome Web Store, then click on the “Add to Chrome” button. A window appears in the browser asking you to confirm the addition to Google Chrome, click on “Add to Chrome”. As a reminder, the extension is only available for users of the Google Chrome browser. It is therefore not possible to enjoy it with Safari, Mozilla Firefox or Internet Explorer.
Once the Netflix Party extension is installed, all you have to do is go to the Netflix site, choose the series episode or the movie you want to share with your friends or family and start watching the video. . Once the video is launched, click on the red “NP” icon at the top right of your Google Chrome browser. The extension then asks you if you want to be in sole control of the viewing (check “Only I have control” if you do not want to share control with others). All you have to do is click on “Start the party”. Netflix Party then gives you a link to share with those you want to watch your movie or episode with. Note that each of you must have Netflix Party installed on Google Chrome beforehand and each of you must be a Netflix subscriber to enjoy synced viewing through Netflix Party.