Sharing Netflix access codes is no longer possible. The American video-on-demand giant announced it on Tuesday, May 23. This measure, already in place in some countries such as Canada, will now apply to a hundred others, including France. If you use the account of someone you don’t live with, you will now have to pay a supplement.
Take advantage of the account of your parents or your friends, it’s over. Some French subscribers have already received, this Wednesday, May 24 in the morning, an email announcing the color: “ Your Netflix account is for you and for the people who live with you “, can we read.
For the 100 million users who benefit from an account paid for by someone outside their household, two solutions are possible: take out a subscription in their name, or ask the holder to pay an option of 6 euros per month. and per additional user.
A daring move against the competition
With 232 million subscribers worldwide, Netflix is still the leader in the video-on-demand market, thanks in particular to its hit series such as ” The Crown or “Stranger Things”. The platform says it needs funding to produce more content and keep its place, account sharing representing a significant shortfall that affects its ” ability to invest in major films and TV series “, according to his explanations in February.
But it’s a bit risky bet, while its competitors Disney+, Prime Video or HBO’s Max still allow account sharing and user habits are changing. The daily time spent on social networks is increasing and approaching that spent on Netflix, including among adults.
To continue to gain subscribers, the Californian company launched a new cheaper formula at the end of 2022, but including advertising. Five million users have subscribed to it.
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