Netflix, recently announced the first quarter results of 2022. The company announced that it lost subscribers for the first time in a long time.
After many foreign markets, also in Turkey Netflix, which has increased its subscription prices, In the first three months of 2022 compared to the last three months of 2021 lost 200k subscribers. The company, which lost subscribers in a quarter for the first time in the last 10 years compared to the previous quarter, also predicts that the decline in subscribers will continue. According to the official statement, the company’s subscriber loss in the second quarter will reach the full 2 million level. Behind this negative picture are the increasing number of strong competitors, the account sharing that is tried to be prevented, and especially the price increases. for example Netflix Turkey earlier Basis 26.99 TL for the package, Standard It was 40.99 TL for the package and 54.99 TL for the Special package. As of last week, prices have changed. Now the Basic package 37.99 TLstandard package 57.99 TLif the special package is full 77.99 TL it happened.
The new prices, of course, seem sad and the company conveyed the following: “New fees will apply to our new members, and this change will be introduced gradually for all our existing members. If our current members have not made a plan change, we will notify you by sending an email 30 days before the membership fees change.”
who made a statement about the process before Netflix Turkeybriefly for the step taken: had transferred: “Not only is our content increasing day by day, we continue to produce works of the highest quality. We adjust our price policy accordingly, and we increase prices in different periods in all countries.”
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The company, which invests heavily in domestic content and whose expenses are constantly increasing in Turkey, There are currently 3.5 million subscribers in Turkey.. The company, which will soon compete with Disney+ and HBO Max in Turkey, may lose a significant number of subscribers in Turkey with new prices.
Because many people state that they will cancel their subscription after the new prices. The company also suffered a serious stock market loss due to these negative data. lives.