Netflix, the leader of the field, It just announced its second quarter results. The company lost subscribers below expectations.
Netflix, here As we reported, the first three months of 2022 compared to the last three months of 2021. Lost 200k subscribers. In the statement made at the time, the company’s subscriber loss was in the second quarter. It was said that it would reach the level of 2 million.. However, as reported in the lost second quarter results, 970 thousand remained at the level. In other words, the company lost much less subscribers than it anticipated, and in this respect, it drew a generally positive picture. Behind the decline, which is expected to continue in this next quarter, are the increasing numbers of strong competitors, the account sharing that is being tried to be prevented, and especially price increases. So how will the subscriber drop be prevented?
For this CEO Reed Hastings as part of quarterly statements “ad-supported” cheaper subscription He stated that they were thinking about the package. Later co-CEO Ted Sarandos talked and packaged He said he would come with 100% certainty. The company, which will not place advertisements in the standard packages currently sold, will leave the advertisements only for the new package, so that it will be able to offer a cheaper subscription level.
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For the ad-supported package, which has been in these competitors for a long time, we recently Microsoft announced the establishment of a partnership with In terms of Microsoft’s ad-supported package, they both advertisement both technology stating that it will support Netflix, has still not announced when the package will be released. It is only on this subject that work is actively ongoing. specified. Netflix’s previously available for this package Google It turned out that he was also in talks with the other side.
In the meantime, it was reported that the company plans to purchase Animal Logic animation company today.