One of the world’s largest video platforms Netflix, HBO Max and Disney+opened the bag wide in order to stand out in the Turkish market.
Netflix Although many people think so, signed local content does not only help the platform increase the number of users in Turkey. Thanks to local content prepared additional job resource for thousands of people in Turkey is happening. He made a statement on this subject in the past years. Netflix, Hakan: He measured the economic impact of his spending on Turkish productions for a certain period after the launch of Guard, with an independent international consulting firm. It was found that more than 10 Turkish-made domestic content broadcast on Netflix at that time contributed 583 million TL to the economy and created employment for more than 3,300 people. speaking at that time Pelin Mavili, Director of Public Relations at Netflix Turkey, announced that they will continue to invest in content, and for Turkish productions of Netflix. “Both the number and the variety of content will increase” he said.
Who prepared a news specific to the new period on this subject. variety, gave important information on this news. The site that meets with more than one source, Netflix, Amazon Prime, HBO Max and Disney+ competition between He mentioned that he has increased the production costs in Turkey.. However, the competitionproducers, actors and creatorsHe also mentioned that it creates great opportunities for ”.
Istanbul-based commentator on the subject Inter Media owner of the company Ahmet Ziyalar, “Investing in the Turkish market for the Disney+ platform as if there is no tomorrow” said. on 14 June Official operation will begin in Turkey the one which Disney+ beside HBO Max It was announced that the company also made large domestic content investments in Turkey.
According to the news published by Variety, Nermin Eroğlu undertakes the domestic content of HBO Max, which has not yet been given a full Turkish date. There is no official statement made for these contents so far.
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These US-based giant platforms “He paid incredible sums to writers, directors and actors.” Ziyalar said, “It is about the process”They sign contracts with everyone very aggressively“He also explains. The fact that platforms with these huge budgets pay very high fees to the players causes the production costs to skyrocket. This upsets the balance in the local market.
This situation puts pressure and difficulty on Turkish producers, who do not work with giant platforms, to recoup their investments for their content. In other words, famous players and other key names in the process demand high numbers from other domestic content as the competition increases.