Netflix, In the past months, it has officially announced that a cheap ad-supported subscription package will come. this topic again on the agenda.
Netflix, here As we reported, the first three months of 2022 compared to the last three months of 2021. lost 200k subscribers. According to the official statement, the company lost subscribers in the second quarter. will reach the full 2 million level. Behind this decline are the increasing number of strong competitors, the account sharing that is tried to be prevented, and especially price increases. So how will this be avoided? For this CEO Reed Hastings as part of quarterly statements “ad-supported” cheaper subscription He stated that they were thinking about the package. Now co-CEO Ted Sarandos spoke and the package He said he would come with 100% certainty. The company, which will not place advertisements in the standard packages currently sold, will leave the advertisements only for the new package, so that it will be able to offer a cheaper subscription level.
The ad-supported package that these competitors have for a long time “I want a lower price and I watch ads for ittransferring what he has prepared for those who say sarandos, with package “Netflix is too expensive for me and I don’t mind advertising.” They believe they can reach a large audience. So how much does the ad-supported package sell for? of the firm It is expected to cut the price by half in the advertised package.
Currently the cheapest in Turkey Netflix pack 38 TL located at the level. The firm’s ad-supported package in this context has at least 19 TL Pricing seems likely. The ad-supported package is self-contained in proportion to the resolution and the number of simultaneous screens. It is also possible to categorize. For example right now 78 TL top ad-free 4K package, in the version with ads 39 TL it could be. Middle 58 TLFor the ad-free version of the . 29 TL may be requested.
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The company still does not give a date for this package, but some sources targeting the end of the year for the release of the package transmits information. For this package, which is also available in some competitors, the firm’s Google It is also among the fresh information that he had meetings with. As we mentioned before, behind these talks ads is located. Internet giant whose biggest source of income is advertisements Googleof Netflix’s ad-supported package could be the number one ad provider.
This partnership, which can be very profitable for both sides, has not yet been formalized according to sources. Because of the ads Comcast/NBCUniversal and Roku It is reported that he also met with the parties Netflixattaches great importance to this package for a more sustainable future.