The commitment to “Musikhjälpen” is usually great in Sundsvall, so great that the student radio station has been broadcasting from a local version of the glass cage for several years.
“Now is the time for us to give back to them and everyone else here who has committed to the fundraiser in various creative ways,” says Karl-Johan Paulsson, project manager at SVT, in a press release.
It is the first time “Musikhjälpen” is broadcast from Sundsvall. The project is a collaboration between P3 Sveriges Radio, SVT and Radiohjälpen. This year’s theme is revealed in October and the presenters in mid-November.