“Most subscription-based apps don’t make good money”

Apple may create a special App Store for Europe


According to a study, most of the subscription-based applications, which have increased in popularity in recent years, provide good income. it doesn’t make money.

As you know, there are many applications that have switched to a subscription-based model in recent years. These applications, which can generally be downloaded for free but require a monthly or annual subscription to fully use them, do not generate large incomes for every developer, according to a new report shared. Of course, there are developers whose monthly income increases significantly or earns big money with the subscription model. However, it is stated that the overall average is very low. This situation arises because many people, although subscription fees are generally low, Doesn’t want to subscribe to new apps because it already has a lot of subscriptions. The shared report is only one of more than 29 thousand applications analyzed. It reveals that 17.2 percent have a monthly income of more than $1,000, most subscription revenue comes from health and sports / exercise applications. Subscription revenue from those applications, It is reported that it is at least twice as high as the total of all other categories.

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Apple is making big changes to the App Store in Europe these days. For the new era introduced with iOS 17.4, the company previously stated the following: “Apple also shared a number of changes to the App Store for developers with apps in the EU. These changes affect applications used on Apple’s operating systems such as iOS, iPadOS, watchOS and tvOS. The changes include new disclosures informing users in the EU of the risks associated with using alternatives other than the App Store’s secure payment processes. For developers, the changes include:

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  • -New options for using payment service providers (PSPs): New options for processing payments for digital products and services will be available in the developer’s app.
  • -New options for processing payments via a link to an external web page: Users will be able to complete digital product and service purchases on the developer’s external website. Developers will also be able to inform users in the EU about campaigns, discounts and other offers outside their applications.
  • -Business planning tools: It will help developers set fees and understand metrics linked to Apple’s new business terms for apps in the EU.

These changes include new steps to protect and inform users in the EU, including:

  • -App Store product page tags: Notifies the user if the downloaded application uses an alternative payment process.
  • -In-app description pages: Notifies users when the transaction is not processed by Apple and the developer redirects the user to an alternative payment processor to complete the transaction.
  • -New App Review processes: Verifies that developers accurately convey information about transactions using alternative payment processors.
  • -Enhanced data portability on Apple’s Data & Privacy website: Users in the EU may receive new data about their App Store usage and transmit it to an authorized third party.

Apple will not be able to issue refunds for apps that use alternative payment processes and will have less ability to support customers who experience problems or experience fraud. Useful App Store features such as Report a Problem, Family Sharing and Purchase Permission will also not be available in these transactions.

Since users may need to share their payment information with more parties, this could provide opportunities for bad actors to steal users’ sensitive financial information. Additionally, on the App Store, users’ purchase history and subscription management will only show transactions made through the App Store’s In-App Purchase system.”

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