In the US there is a large annual study called the Strategic Vision’s New Vehicle Experience Study. This research asks new buyers of cars what they think of the quality of more than 45 vehicle brands – would they consider any of the brands for their next new car? The answers gave insight into the automotive industry and brand loyalty.
Latest 2022 NVES survey surveyed for the first time apple included a branded vehicle. The results serve as a warning to automotive brands. Although the Apple car is not available or a date has not been set for when it will arrive, customers 26% of an Apple car as their next vehicle “Absolutely Thinks”.
This result is the most desirable when it comes to cars. apple‘I Toyota and HondaHe placed 3rd behind . Apple brand, Ford and Tesla, but it wasn’t enough. Even more interesting results emerged when people were asked about brand loyalty.
Here, new car owners are asked how likely they are to change the brand on their next purchase. Surprisingly, new Tesla their owners 50% offuture Apple car instead of current vehicles “They Will Definitely Consider” explained.
Apple car scores top when it comes to future purchase consideration – respondents 26% “Absolutely Think” and 24% unannounced Apple car “They Love the Quality Impression” He claimed. Apple will have to play it safe here so as not to upset its future buyers.
While it may seem like it took Apple a long time to consider entering the automotive market, it actually didn’t take that long. 16 years ago, Steve Jobs launched the first iPhone, a product that not only revolutionized consumer electronics but changed the company. In less than 16 years, Apple has gone from the iPhone to one of the most coveted automotive brands, without actually selling a car.
Apple took a different path, building the environment first. Latest Apple CarPlay and with the latest iPhone, the company has created a complete space where services and hardware complement and work in harmony. The missing part here is the car.
Buying an Apple car will seem like a natural decision to many. It is an important extension of an ever-expanding ecosystem of products that complement each other and expand their individual values.
Now we just have to wait and see what Apple cooks up. Let’s hope the original design isn’t too weird, but we can have peace of mind knowing Apple’s approach to product design.