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Why keep it simple when you can buzz? This is the motto of TikTok users who compete in inventiveness to highlight new beauty routines that are as original as they are viral. The proof is in the latest trend, the ‘morning shed’, which consists of multiplying night care products to get rid of them in the morning and display a radiant complexion as soon as you wake up. Explanations.
Are social networkers ready to do anything to enjoy a few minutes of fame? You have to believe it, given the outfits observed under the ‘morning shed’ trend, the new beauty routine that is all the rage on TikTok. A strange phenomenon considering that users of the Chinese social network most often show off their best side. But all means are good to gain popularity and shine in the spotlight, even when it comes to revealing the most eccentric routine of the year. A bet taken up hands down by the instigators of this trend which (already) has nearly 60 million views on the Asian platform.
It remains to be seen what is hidden behind the terms ‘morning shed’, which could be translated as ‘morning molt’. According to the many videos that are now appearing on TikTok, it is simply a matter of swapping your classic routine, to be carried out morning and evening, for a 100% nighttime routine. In other words, we go all out on nighttime skincare, even if it means overdoing it, to wake up with a radiant complexion, ready to face a new day without having to go to the bathroom.
With over 6 million views, Courtney Snell’s video (@courtneysnelll) is among the most popular on the social network. The young woman explains right away: “the uglier you go to bed, the more beautiful you’ll wake up”, summarizing rather well the spirit of this new kind of routine. Then she removes all the care meticulously applied the night before, from the firming sheath to the cap covering her hair, including a fabric mask and adhesive tape applied to her mouth as ‘mouth taping’.
It’s worth noting that some are taking it a step further by adding eye patches, a strap designed to contour the chin and face, and other treatments of all kinds designed to wake up with baby-soft skin. Something that seems to leave many experts perplexed. “Not only is the theory behind its effectiveness unconvincing, but there is also a lack of data to support its use, and the trend may even be harmful,” board-certified dermatologist Dr. Nava Greenfield told Well+Good.
While most users are enthusiastic about this unusual routine, given the comments posted under each of the videos, it seems appropriate to seek the advice of a (real) specialist depending on your skin type – or even to keep a less viral but healthier and more effective beauty routine.