It unites all generations, this iconic bag designed by the Longchamp house once again dresses the silhouettes of French women. Practical and elegant, it is the ideal ally for the office as well as for a night out in town.
Contrary to bag trends that only last for a while, some models manage to rise to the rank of timeless, tirelessly infiltrating our wardrobes, no matter the season. After Gérard Darel’s 24h, it’s the turn of this iconic bag from Longchamp to make its big comeback in the fashion world.
This Longchamp bag is the must-have fashion piece for the new school year
Your daughter probably begged you for it a few years ago, because “all her friends already had it in high school.” This essential, which we’ve all worn, is making its comeback this season. It’s recognizable by its chic and minimalist design, combined with leather flaps. Anchored in the “quiet luxury” movement, a trend that ignores the opulence of logomania in favor of discreet and tidy fashion, this Longchamp model seems to have become the new it-bag on social networks, testifying to Gen Z’s interest in it. It alone has gathered more than 12,000 TikTok posts and is the subject of numerous “What’s in my bag” videos. A concept that consists of detailing all the contents that we take with us before leaving the house. And despite its detractors, the bag trend has quickly taken to the streets. Whether it’s students with a streetwear look or refined ladies in a fitted shirt and preppy tailored pants, the accessory boosts all silhouettes and comes in a large number of shades, to our great delight.
The name of this iconic model? Le Pliage. Designed in 1993 by Philippe Cassegrain, son of the founder of the Longchamp house, the design of this revolutionary bag draws its inspiration from Japanese origami. Eager to make it a light and practical accessory to wear every day, its creator imagined a foldable bag, made from nylon and Russian leather trim. Its folding capacity is such that it can even be transformed into a small compact size, making it easier to store on a daily basis.
Although it was a great success from the moment it was launched, the Pliage bag quickly became a symbol of French know-how and elegance. The model has since evolved, coming in leather versions, covered in shimmering colours or exclusive prints. However, it has always preserved its essence, hence its success today among all generations.