(Finance) – Mir – Multimedia Integration Expo – confirms a point of reference for the SEttore of entertainment and technologytransforming itself into a real privileged observatory on major musical events. To the exhibition center IEG of Rimini, Today, Monday 24 March, they followed one another meetings dedicated to the design and implementation of high -level shows, Like the Vasco Rossi concert in San Siro in 2024.
Pepsy Romanoffdirector and show director, together with Fabio “Fubah” PiniArt Director, e Lorenzo VenturiniNotch Designer, has revealed the secrets of the production of a complex show, characterized by 4K filming with simultaneous shots managed in real time with the support of artificial intelligence. With a 1,280 square meter screen, the show represented an evolution in the world of live concerts. “A unique show, in which new methodologies were used for a concert – underlined Pepsy Romanoff – which have made it possible to experiment with techniques that can be used in other events from now on”.
Always this morning, Lorenzo De PascalisFounder of Shadow Design, led a meeting that was useful to outline the creative process through which a great event is created: from the ideational processes that also require a great job of re -making, to the choice of lights, laser, stage and visual, up to the coordination of the departments implicated through software. Lorenzo De Pascalis says: “We use artificial intelligence to create inial elements, but in practice we still prefer human work”.
The path in the big show continues this afternoon with a masterclass on the audio production of the tour of Laura Pausini held by Marco Monfortesound technician, in which the complexity of a world tour between design, realization and logistics will be addressed and described. Finally, in the context of the show design, Pepsy Romanoff is told in the creative process that performs between music and images to create its iconic jobs.
The secrets to transform digital passion into a job
This morning, during the meeting with Federico Doria and Jacopo Griffante entitled “Content Creator Music Lab”, Mir – Multimedia Integration Expo have been explored strategies on how to transform the creation of digital content into a real work. Doria, with his experience as DJ and YouTuber, and Griffante, a well -known content Creator in the Clubbing world, shared with their audience practical advice on how to emerge in the digital panorama. The knowledge of the target is essential: without knowing the public it is difficult to create effective content. The focus was then moved to the importance of analyzing the uniqueness of competitors. The heart of the discussion focused on the 3 “I” rule, with every content that must entertain, inform and inspire. Between anecdotes and advice, the message was clear: with constancy, strategy and a well -defined identity, social networks can become much more than a simple showcase, they can turn into a real job. And the comparison does not end there. In fact, this afternoon, the event is scheduled at the Fiera di Rimini “but which TV and TV? From spectators to Scroll: entertainment today” which makes the small screen to Mir. Not only that of traditional televisions, but of all digital, social and mobile use devices. They will discover how these changes influence not only where we look at the contents, but also how we live them and what we expect from the new forms of entertainment.
The evolution of corporate spaces in the era of work 4.0
Corporate environments are recording rapid evolution, modifying themselves in dynamic spaces that integrate technology and creativity to offer innovative and engaging experiences. Showrooms, training rooms and common areas are configured as innovation windows that promote the dialogue between stakeholders with different skills and backgrounds. This evolution, as explained by the Mir of Rimini on the occasion of the appointment of this afternoon “Work 4.0: the future of the offices between videoconference, smart building and artificial intelligence”, is part of the context of the transformation of the world of work to the paradigm fourth generationwhere physical presence integrates with the work remotely. Hybrid, flexible and intelligent spaces therefore designed to guarantee operational continuity and staff well -being. Smart Building and advanced technologies optimize consumption, comfort and security, while artificial intelligence solutions and videoconference systems facilitate increasingly immediate and inclusive collaboration. The corporate spaces transcend the function of representation or operation, becoming dynamic ecosystems capable of everyone’s participation, with a view to wide inclusion.