Republic of Türkiye Ministry of Commerce, took a look at the comments on shopping sites. It took steps focusing on the Guide on Consumer Evaluations.
Republic of Türkiye Ministry of Commerce, recently from the official X (Twitter) account “A Guide on Consumer Evaluations has been Prepared by the Advertising Board in order to Prevent Victimization of Our Consumers” He shared the following under the title: “The September meeting of the Advertising Board within the Ministry of Commerce was held on September 12, 2023, and opinions and evaluations were made on 138 files. Within the scope of these examinations and evaluations, 1,527 files were discussed on the Board’s agenda by the Advertising Board in the first 9 months of the year, and a total of 64,141,381-TL administrative fine was imposed along with the suspension penalty for 1,346 files that were determined to be deceptive advertising or unfair commercial practices, and an additional administrative fine of 64,141,381 TL for 38 files. It was decided to block access. In addition to the decisions made by the Board as a result of the file reviews, a decision was also taken on a study that serves as a guide for all segments, especially our consumers and the electronic commerce sector.
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Within the scope of this study, “Consumer Evaluations”, which reflects the Advertising Board’s view on the subject regarding the review and rating practices and their ranking, consisting of consumer experiences and experiences that have an important place in consumers’ shopping preferences and significantly affects their purchasing decisions, and will guide the sector in compliance with the legislation. “Guideline” has been accepted as a principle decision at the meeting of the Advertising Board dated 12.09.2023 and numbered 337.”
The most striking part here is the following section, which focuses on the comments on shopping sites: “As the Ministry of Commerce, consumers prevents accurate informationpurchasing decision-making processes consisting of need and benefit/cost criteria, with expressions or designs that are not clear and understandable. manipulatingfraudulent evaluations published by malicious sellers or providers deceiving our consumersthat does not reflect reality or whose existence cannot be proven that can cause consumers to be deceived through fake reviews. applications are banned, It has been deemed an unfair commercial practice.”
Additionally, the following is stated about the process: “Thanks to the regulations clarified by the Guide on Consumer Evaluations, sector representatives that allow the publication of consumer evaluations have been guided on how and in what manner to publish the evaluations of consumers who have actually purchased a good or service, as well as preventing consumers from damaging their trust in this information presented on the internet. It is aimed to put an end to these practices.”
A “Guide on Consumer Evaluations” was Prepared by the Advertising Board to Prevent Victimization of Our Consumers
(19.09.2023) pic.twitter.com/uqcCm8T0k7
— TR Ministry of Commerce (@commerce) September 19, 2023