Ministry of Commerce Advertising Boardhas made a decision on consumer comments by sharing through the official site.
In the article titled ı 30.2 million TL to advertisements from the Ministry of Commerce Advertising Board to consumer comments and financial services, the first place in the article titled ıları Fined and sanction decisions ” given: “The Advertisement Board within the Ministry of Commerce, 183 of the 205 files it decided on February 14, 2025, was found to be contrary to the legislation and decided to stop the measure. In total, in total It has been decided to apply an administrative fine of TL 30.2 million, and to apply the administrative measure of access to 37 of the files found in contradiction. In the meeting, where advertising and commercial practices affecting the economic preferences and interests of consumers are discussed, issues related to consumer comments, website designs and financial advertisements that will affect the economic behavior of consumers came to the fore. In this context;
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The comments and rating practices reflecting their experiences in relation to the goods or services purchased by consumers have become one of the most important criteria affecting the preferences and purchasing decisions of other consumers in the purchases made on the internet, especially in the internet, which is easy to reach these areas. Within this framework, in order to prevent the manipulation of comment and rating applications existing on the websites and the comments that cannot be proved in the fields of fake and deceptive or accuracy in the comments areas, The obligation to verify the commercial implementation has been imposed by the consumers who purchase the goods or services of the comments and rating applications.“
The most remarkable part here is that the following was the following: “In this context, in a examination of the Advertising Board; company “Facility Reviews” Without the fulfillment of the obligation to verify that the comments and scores it includes under the title are made by those who purchase the relevant goods or services “Google” It has been found that it has been published based on the comments obtained through the systems.
In this situation, He did not stay at the facility via Google system or Users who do not receive any service from these facilities can also comment and users claiming to receive services from the facility because of the proved that they receive these services due to the obligation to verify and proof is not possible to meetGoogle, blog pages and so on. Regardless of whether or not the comments on the websites in the sale of goods and services, which are published through the platforms in which users reflect the experiences of the users, regardless of whether they are given warnings on the subject, It was evaluated that its publication was an unfair commercial practice and decided to impose an administrative fine as well as a stopping penalty.“