(Finance) – Everything is ready for the Kendo World Championships: for four days, the international kendo community will gather to watch and participate in intense competitions that will see the best athletes of this ancient Japanese martial art compete. The event will begin on July 4th at 10:00 with an opening ceremony. Metro 5, line 5 of the Milan metro promotes the Kendo World Championship by dedicating a special event to the event train that will cross the city for 30 days it’s a 60 sqm video wall which will broadcast promotional images of the World Cup inside the Garibaldi Station.
“Through the collaboration with the Italian Kendo Federation, Lilla promotes an ancient and noble discipline – comments Serafino Lo Piano, CEO of Metro 5 –. Sport is not simply competition, but also values and the martial art of Kendo is very particular in this respect for its philosophy: not only physical technique but above all mental concentration, discipline and self-control. We like to think that these values can move in the subway, involving athletes, fans and all passengers in a beautiful travel and sporting experience”.
Metro5, always sports subwayextends for approximately 13 km, connecting the city’s major sports facilities and allowing travellers to move around the Municipality of Milan.