Microsoft’s weapon against Google

Google better watch out! Its competitor Microsoft is preparing to integrate ChatGPT, the gifted artificial intelligence that fascinates the Internet, to its Bing search engine. An association as promising as it is risky…

ChatGPT, the artificial intelligence that has fascinated the Internet for a few weeks and to which each Internet user can ask questions, could well be a game-changer in the field of search engines. Indeed, the OpenAI tool can respond in a relevant way to the questions asked by the user in a completely natural way. No need to enter keywords and sort through the countless results to obtain information! ChatGPT offers a simple and complete direct response in natural language – you can even impose a response style on it. No wonder developers have already taken it over to create various tools! Many see it as a potential competitor to Google – an idea that is not shared by AI – so much so that the Mountain View firm, yet a leader in the field of artificial intelligence, is really worried. . It has also launched a “red code” and reorganized various departments to move forward on its AI projects. Microsoft intends to take advantage of such an opportunity! According to the media The Information, the Redmond company is preparing to integrate ChatGPT into its Bing search engine. The objective: to attack Google head-on.

ChatGPT and Bing: a combination as promising as it is risky

This announcement is not really a surprise, Microsoft having already invested in 2020 in OpenAI, the company behind ChatGPT, precisely for this purpose. It has thus obtained an exclusive license on GPT-3, the language model behind ChatGPT, and is preparing to integrate the DALL-E image generator into the new application of its Office suite, Microsoft Designer. The Redmond firm would thus plan, from March, to directly display AI responses as the first response from its search engine, in the form of complete sentences citing the source of the response. Please note that AI would not replace Bing’s search engine technology, on the contrary it would complement and enrich it.

The objective of such a merger for Microsoft is to finally position itself as the real competitor of Google, which alone holds 90% of the sector’s market share. Facing him, the Redmond firm seems very tiny, even if it is the world number two in research with tens of millions of users. She couldn’t let this unique opportunity pass her by. It will however have to ensure the quality of the answers delivered because, if it is not very serious that a tool in beta version offers erroneous answers – the user is warned and on his guard, he is precisely there to testing and testing the technology – that’s much more problematic for a search engine aimed at the general public.

ChatGPT: Google strikes back cautiously

There is still work to make ChatGPT really operational and credible. For the moment, the knowledge of artificial intelligence is limited to 2021, so it is unable to know the news. It also gives false or incomplete answers, which poses a real problem in terms of the spread of fake news. In addition, she still has a rather poor style and vocabulary, and her answers can be biased, even discriminatory. The OpenAI president also explained in a tweet that relying on ChatGPT for anything serious was for the moment “a mistake“. Still, it is a very promising technology, but it still needs to be developed and improved before it can actually be used.

For its part, even if it is cautious about this type of technology so as not to tarnish its reputation, Google has big plans for its AIs for 2023. It is working in particular on AlphaCode, which is capable of coding as well as a beginner programmer, and LaMDa, a conversational AI so promising that some researchers are convinced that it has a soul – the Mountain View firm takes a lot of precautions for its development, so we are not likely to use it anytime soon.