software giant Microsoft, develop a powerful “super app” that combines many services as it turns out wants.
Microsoftthis early-stage development directly from CEO Satya Nadella “super app” as transmitted by shopping, messaging, calling, news and will bring together more It targets an iPhone and Android app. The company takes WeChat as an example here. WeChat combines different categories such as “messaging, shopping, news and games” into one app. as it is said Microsoft managers with this application, the growth of the advertising side of the company, bing It wants to support the search engine and attract more users to Teams and other mobile services.
Apple has been a long time in search. It wants to launch an alternative search engine to Google. The tech giant is a possible Apple Search He could really take a big step forward, but it certainly won’t be right away. Because according to the information released last month Apple is at least four years away from launching its own search engine. It is said that the company is losing engineers trained in this field to Google, In this respect, the project is not progressing as quickly as desired.
A direct competitor to Google, which may never come out Apple Search The loss of engineers in particular is reportedly holding back the advances in Siri’s suggestion system and the built-in search systems of iOS and Mac. Apple, which accelerated its search engine adventure with the purchase of Laserlike, which was founded by three former Google engineers in 2018, is not satisfied with the level on this side at the moment. Interestingly, even Apple Lost the founders of Laserlike to Google again case.
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Googlefor many years apple It pays billions of dollars to stay the search engine built into the devices’ main browser, Safari. Every year from Google to Apple in the past years $8 billion to $12 billion information was given that a number between them was going.
According to sources who spoke later Google, just to remain Apple’s built-in search engine by 2020. 10 billion dollars paid. In all of this 2021 15 billion dollarsif in 2022 $18 billion or even $20 billion it is reported that it has reached or will reach. In this regard, two giant names are a clear figure. does not give.
According to new information Microsoft has made multiple bids to Apple to change this, but Google has always paid more, leaving Microsoft behind. That’s why the Bing search engine could not become Apple’s built-in search engine.