Microsoft is working on a new Xbox handheld console that will bring its gaming brand to the mobile gaming market.
Microsoft is on the agenda with news stating that it has developed a new handheld console to take its place in the mobile gaming industry. According to Jez Corden speaking on the Xbox Two podcast, the company is making a new palm-sized prototype Xbox Handheld Console continues to work on it. This development shows Microsoft’s intention to step into the mobile gaming market and could mean a significant transformation for the future of the Xbox brand.
Xbox Aims to Enter the Mobile Gaming Market with Handheld Console
This move by Microsoft is a logical step considering the success of Nintendo Switch and the growing interest in mobile gaming devices. The release of devices like PlayStation Portal, Steam Deck, and ROG Ally shows that the handheld gaming market is expanding and Xbox should enter this space as well. This new handheld console is expected to offer a fully native Xbox experience, being more than just a cloud-based platform, it should be able to run games directly on the device.
Microsoft’s handheld console strategy could open a new field of competition in the mobile gaming world and change the current market dynamics. The company’s promise of a “unique and powerful” next console could also be this new device. Xbox President Sarah Bond’s statements about upcoming hardware releases and technological progress show that Microsoft aims to further strengthen its position in the gaming industry.