The competitive war in the game console market continues to grow. In this context, I think it would not be wrong to say that brands are fighting fiercely to be more preferable. In this context, Microsoft also new generation Xbox models Preparing to launch. While the company continues to work on 2 different models of game consoles, it is said that these devices will hit the market in 2026.
Microsoft is Working on Next Generation Xbox Models
According to the latest news Microsoft next generation consoles working on it. Wanting to participate in the competition in the handheld console market, the brand is designing a portable game console just like the Nintendo Switch. In addition, Microsoft is also working on a standard game console (a continuation of the Xbox series).
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Microsoft’s next generation portable game console will come with two different SKUs, namely Stock Keeping Units. So the device in question is both A portable handheld console and a standard game console will provide comfort. In addition, we can say that an important feature of the device is that the affordable SKU will support cloud-based games along with Xbox games.
Microsoft Enters the Portable Game Console Market
Microsoft has never designed a product for the portable game console market. The said Similar to Nintendo Switch The brand, which will step into the handheld console market with the device, hopes to change the dynamics of the market. According to the information disclosed in the Xbox News Cast Podcast program, the device is planned to meet the user in 2026. Xbox handheld consoleis being developed by the Surface team and will be able to run both cloud-based games and Xbox games.
Another product that Microsoft plans to launch in 2026 and is currently working on is a traditional game console that is more expensive than the other model. This is the new generation game console, Sequel to Xbox One and Xbox Series X It is described as. It is stated that the device in question will attract attention with its high performance.
New Strategic Moves from Microsoft
The statements that Microsoft will make along with these strategic moves in the game console market will show how the competition with Sony, which actually dominates the market, will progress. However, it is also a matter of curiosity how the new generation traditional console and portable handheld console will be received by players.
It seems that Microsoft has made a change in strategy recently. In this context, the brand Collaborations with third-party gaming companies may serve as an example. However, the company has received great reactions from Xbox users. Xbox exclusive games on PlayStation 5 The move regarding its publication is also an indication that a different strategy is being followed. We will wait and see whether this progress will enable Microsoft to achieve its goals.