Microsoft, who cannot give what is expected in the console wars, plays at the top in the publishing race. Great success like Call of Duty highlights the company.
MicrosoftAlthough it seems to be behind the PlayStation with Xbox in console battles, it has achieved great success in the field of publishing. Particularly in December 2024, the company attracted attention with its sales revenue of $ 500 million and started to collect the fruits of Activision/Blizzard purchasing. The success of games like Call of Duty: Black Ops 6 made Microsoft one of the most powerful publishers in the world.
Publishing Success of Call of Duty and Microsoft
Microsoft’s acquisition of Activision/Blizzard in 2023 was an important turning point in the field of publishing. Popular games like Call of Duty: Black Ops 6 have greatly increased the company’s revenues. According to Ampere Data’s report, 64 %of this game sales took place on PlayStation consoles. Nevertheless, the flow of revenues to Microsoft once again revealed the power of publishing.
The company also continues to open to independent productions and new platforms. Gears of War: Rumors that E-DAY will be on multiple platforms show that Microsoft has expanded its publishing strategy. This can increase their income by enabling the company to reach more players.
The Xbox, which is behind PlayStation in console sales, draws attention with its success in publishing. Microsoft settles in a strong position in competition by diversifying the game ecosystem and investing in new content. The innovations announced with the Xbox Developer_Direct event reveal that the company will survive in the game world.
Although Microsoft does not return to its bright days in the Xbox 360 period, it is gaining a different victory with its success in publishing. The company’s future strategies can increase competition in the console world and offer a wider range of content for players.