MFE, Berlusconi: advertising sales in Italy and Spain at +5% in the 1st quarter

MFE Berlusconi advertising sales in Italy and Spain at 5

(Finance) – “Contrary to analysts’ forecasts, the market seems toned. Ours Group advertising sales in Italy and Spain in the first quarter of 2024 shows us a +5% compared to the same period last year”. This was stated by Pier Silvio Berlusconi, CEO of MFE – MediaForEurope (formerly Mediaset, now traded on the stock exchange with MFE A And MFE B), in an interview with Il Corriere della Sera.
“With two wars, skyrocketing interest rates, inflation, high energy prices and so on, we also saw 2023 as very tough – he added – Yet, we are about to close the financial year with a higher profit to 217 million in 2022. And without the accounting effect of Germany’s dividends.”

About Prosiebensat.1a German company in which it has a minority stake, said that “it is It’s important that Prosieben changes course and go back to investing in television.”

To date we haven’t touched the ball – he explained – But the damage is not the result of what today’s managers have done, it comes from afar. But they must understand that there is an almost 30% shareholder who is in the profession. We don’t want to conquer for the sake of conquering, but we want to help you grow.”

To a question about what MFE would like them to do, he replied: “Prosiebensat must return to the core business. The first move should be separate dating and e-commerce activities, enhancing them. It’s the path he followed too Vivendi to give more value to individual assets, just to give an example.”

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