Metaverse ad companies will track our eye movements

Metaverse ad companies will track our eye movements

Metaverse advertising companies will track our eye and body movements with the devices we will use to enter the Metaverse universes and place advertisements accordingly.

Metaverse advertising companies can use the biometric data that Facebook will collect for its Metaverse to advertise in Metaverse. The concept of Metaverse, which is also suggested for its Turkish equivalent, does not seem to fall off the agenda. While there are those who think that the social media giant Facebook’s desire to carefully monitor our body language and eye movements is to increase realism, there are also those who suspect the firm’s goodwill.

Metaverse may be the new favorite of advertising companies

In order to make the Metaverse experience even more realistic, which was initially only introduced with headsets, new parts such as virtual reality gloves, magnetic sensors to be wrapped around the chest were introduced to increase virtual reality. However Tends to sell all user information like Facebook Of course, there are many people who do not trust a company.

You may have heard of the “buying land from Metaverse” trend both in the world and in our country. Companies are already trying to create an economic ecosystem within the Metaverse. It is stated that by following the body language of the users, they can keep them constantly in the shower of advertisements.

While Metaverse, Virtual Reality and Augmented Reality may be the leap to the next step in human development, let’s hope it doesn’t remain as a second universe where we will be caught in a torrent of consumption and advertising with our avatars that do not show below the waist.

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