The video shows band members James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo performing the song, with the description “Eddie, this is for you!”
According to Deadline The video has garnered over 7.3 million views and 1.7 million likes and the song also reached number one on the iTunes rock list.
The PR trick can be seen as a “Stranger things” effect, as the series recently popularized another old song through its soundtrack: Kate Bush’s “Running up that hill”, which according to Fortune.com raised $ 2.3 million for the singer for the song, which was first released in 1985.