Meta really doesn’t like TikTok. Obviously, for the parent company of Facebook, all means are good to convince the public that TikTok is the social network to be destroyed.
As proof, the Washington Post reveals that Meta got his hands on the wallet and hired Targeted Victory, a consulting firm close to the American Republican Party, to lead a national campaign aimed at tarnishing the reputation of TikTok.
The newspaper explains that the agency paid by Meta aimed to lobby anti-TikTok. Among the methods employed to achieve its ends, Targeted Victory allegedly had op-eds published by the editors of regional news organizations to promote dubious stories about TikTok.
The firm would have indicated that TikTok was used to relay violent actions and challenges as stupid as they are dangerous, as is often the case on social networks.
Except that, contrary to what Target Victory was trying to make believe, these challenges did not originate on TikTok, but on … Facebook. The firm also had to convince the public that the platform, because of its Chinese ownership and the fact that it shares data, posed a threat to the teenagers who use it.
Facebook, which lost users for the first time, is said to have used this method to try to divert the attention of American elected officials from its case, Meta having been in the crosshairs of American lawmakers for some months for its questionable methods and its lack of serious about privacy.
Source: washington post