Launched on Instagram almost two years ago, the Reels short videos are officially landing on Facebook. Tested for several months in the United States in the Facebook application on iOS and Android, Reels short videos are being rolled out to the rest of the world. Meta says its competitor feature TitTok is available in more than 150 countries.
An important source of income
The American giant, which likes to recall that videos concentrate half of the time spent on Facebook and Instagram, explains that the Reels short video format is the one that is experiencing the greatest growth. By extending Reels to Facebook, Meta no doubt hopes to take advantage of the power of its platform to compete with TikTok, the leader in this sector.
But the American company sees it above all as an important growth lever to allow content creators to better monetize their Reels. Meta already offers them a dedicated program allowing them to generate income of up to $35,000 monthly. Meta thus plans to integrate advertisements in various formats within these short videos. For now, only content creators based in the United States, Canada and Mexico are eligible, but Meta plans to expand eligibility for its advertising program to the rest of the world by mid- March.
Reels all over Facebook
Reels short videos will start appearing in multiple places on Facebook’s mobile apps. You will be able to view them in the stories when they have been shared by one of your friends… But also at the top of your news feed in a dedicated tab, in the Watch tab where a Reels section has been created, and even directly in your newsfeed. Facebook will post suggestions from Reels there, even if you don’t follow their creators.
Source: Facebook