Meta, updated by Apple App Store No new in-app tax from policy didn’t like.
Based on the news in the past few months. apple and Facebook (Leftover Meta) between 2016 and 2018 We learned that important income-oriented negotiations were held between the years of According to sources apple, first from facebook wanted a subscription package that eliminates ads. The technology giant has targeted a large extra income by cutting commission on this subscription, but Facebook did not take kindly to this side and did not accept the offer.
In addition, Apple has another step in the focus of money. Meta under the roof Facebook and Instagram The content in it can be featured by paying money. These contents, which are featured as advertising / sponsored content, are delivered to more people. Apple uses this system as a Considered as an in-app purchase and he wanted to cut a commission from it. Apple has so far been unable to make this wish come true. However, the technology giant is after this rather large income. did not leave.
apple in the past hours App Store went to a silent update in the rules of the app market. With this update “Facebook” and “Instagram” the process of highlighting the content in 30 percent Apple cut (In other words, the Apple tax) added. In other words, Meta is now directly from the advertising revenues it earns within its applications. It will have to give a stake to Apple.
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Naturally this situation Meta doesn’t like it at all. The company, whose revenues have decreased significantly in the last period and will experience more income loss after this decision, said in a statement on this subject. That Apple is growing its own advertising business while undermining its competitors transmits. It is reported that with this rule change, Apple started to collect advertising tax for the first time, especially for ads in applications.
Meta also says the following about Apple’s new decision, which seems to be permanent.: “Apple, which had previously announced that developers would not take a share of advertising revenue, appears to have changed its mind. We are committed to providing simple ways for small businesses to advertise on our apps and grow their business.”
By the way apple, It takes one more step in advertising. Now App Store Contains more ads. to the details here These advertisements we have included have not yet arrived in Turkey. However, this is not expected to last long.
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Meta CEO Mark Zuckerberg During his time as Facebook CEO, he made many complaints about Apple. Zuckerberg is low on the scope of one-quarter talks in past years. Facebook blamed Apple for its revenues. So why? Because of Apple’s new iOS-based security system. You know, the iOS operating system has the feature of preventing the collection of user data for customized advertisements.
Here is this feature Facebook’s ad revenue is slashing. Because Facebook’s main source of income is advertisements, and the company specifically earns a lot of money through personalized advertisements. Like many other companies, Facebook, which follows people’s likes and shows ads accordingly, can no longer do this fully on the iOS side. As a result, revenues automatically decrease.