Meta in turn deploys, this March 20, 2025, his own artificial intelligence assistant on all her applications. Called Meta Ai, how is he positioned in relation to her great competitors, like Chatgpt?
After the United States in 2024, it is the turn of Europe to take advantage of Meta AI. The famous business of Mark Zuckerbergwhich represents, among other things, Instagram, Instagram, Messenger and WhatsApp, finally complied with European standards restricting the use of artificial intelligence.
“It took us more time than expected to deploy our AI technology in Europe, because we continue to sail in a complex European regulatory system but we are happy to finally have come there”the American giant spoke through a press release.
What is META AI Concretely?
As its name suggests, Meta Ai is an artificial intelligence, similar in many points to Openai, Mistral and even Deepseek. Similar in the sense that its features are identical to those of its competitors. Generation of texts, images, discussion with the user, research of information on the internet … The Meta assistant seems to say the least banal.
Meta Ai is all the more anecdotal since her skills have been clearly revised downwards in Europe, with regard to the standards that frame the use of artificial intelligence. The General Data Protection Regulations (GDPR), digital markets and AI prevent European users from generating images with Meta AI.
Mark Zuckerberg’s AI is therefore content to generate text and think about you on many subjects (sending a message, vacation preparation): an insufficient panel of features that could cause it wrong compared to its competitors. Despite everything, the American multi-millionaire remains confident.
Can Meta have defeated his competitors?
Just deployed in Europe, Meta Ai sees tall. Mark Zuckerberg promises him a bright future, affirming indirectly to undermine his main competitors, such as Chatgpt, Deepseek, Gemini or Mistral. But what advantages could tip the balance in favor of Meta?
Note that if Meta Ai does not offer original features, its strength lies in the fact that it is directly accessible on Instagram, Whatsapp, Messenger or Facebook. The users of these social networks being numerous, it is natural that Meta AI quickly gains in notoriety.
Meta intends to expand its audience, notably by deploying its AI in 41 countries and 21 European overseas territories, gradually in the coming weeks. “I expect an AI assistant to exceed one billion users this year and, for me, it will be Meta ai”said Mark Zuckerberg during the presentation of the annual results of his firm in early 2025. The American multi-millionaire claims to date no less than 700 million active users per month for Meta AI.
The pattern of Meta also claimed to invest between 60 and $ 65 billion for his assistant. A sum mainly allocated to data centers, servers and network infrastructure, and which risks making a little shadow in Chatgpt, Deepseek or Mistral. Meta Ai wants to be essential, so that she could also become a full -fledged application in the months or years to come.