Taking its share in the premium segment in Turkey one step higher, Mercedes succeeded in coming to the fore with its rich electric product range.
Mercedes, which created a comprehensive electric car family from the top to the entry level in a short time after the EQC, succeeds in increasing its share in sales in parallel. The brand, which launched 4 new EQ models last year in Turkey as well as globally, reported sales of 1,559 electric cars. This means an increase of 365 percent compared to 2021. Parallel to the remarkable performance with a share equivalent to one out of every five models sold in the market, the company’s target of increasing the share of electric cars in its sales to over 10% in 2023 stands out.
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Mercedes has also increased its share in the premium segment
Mercedes, which became the leader of the premium segment by increasing its passenger car sales by 21.2 percent compared to the previous year, reached a total of 18 thousand 630 units. The company’s light commercial vehicle sales increased by 3.7 percent compared to the previous year. Mercedes-Benz maintained its leadership in 8+1 passenger transportation.
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Expressing that they are pleased to close the year 2022 with striking results, Mercedes Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan said; “In the face of the climate crisis, which is both ambitious and increasingly important, such as being carbon neutral by 2039, we have started a series of records in electric vehicle sales that we plan to further develop in the coming years. With the EQXX, which reached a range of 1,000 km on a single charge at the beginning of the year, we saw together what kind of future Mercedes-Benz engineering drew for electric cars. Our EQE, EQA and EQB models, our sporty top class sedan, as well as the EQS, which we launched in Turkey this year, attracting attention with its superior features, showed that our approach, which sets new standards for electric cars in the automotive industry, met the expectations of our customers and achieved general acceptance. Explaining the targets for 2023, Bekdikhan said, “2023 will be an exciting year. With the new ecosystem we will create, we aim to set a new standard and criterion for customer focus. In this direction, we will also pioneer the emergence of a new competitive culture for the best customer experience and the start of a radical change in the luxury retail industry.” he stated.