from major car manufacturers Mercedes-Benz, a reactionary step to generate more income beating.
Our lives are wrapped in subscription packages. Every day, the subscription package of another service / service is announced, the existing services are starting to switch to the subscription system. Behind this is the desire of companies to obtain a regular income stream. This situation is not only limited to internet services in the recent period, but also, unfortunately, automobile companies have adopted the process. One of the last names on the agenda in this regard is the giant automobile manufacturer. Mercedes-Benz had happened. The giant company offers high power in the electric EQ series. “Acceleration Increase” It started to sell with a subscription package. In order to increase the performance of EQ series vehicles in software or to eliminate digital limits, the company has previously 100 dollarsif annual $1,200 he wanted. When this money is paid, the vehicle carried higher power could be obtained from the electric motor and battery pack.“Acceleration Increase” There was an update to the package recently. The package, which seems to be only open to the USA for now, is now monthly for the EQE 350 4MATIC. 60 dollarsyearly 600 dollarsone-time use for lifetime use $1,950 has the price. Monthly for EQS 450 4MATIC 90 dollarsyearly 900 dollarsone-time use for lifetime use $2,950 must be paid. While the subscription itself is ridiculous, the fact that a software-only subscription has different prices between tools is among the weirdest steps we’ve seen in recent years. is located. For example, with this subscription package EQS 450The power of software 355 from the horse 435 horse is taken out. The time it takes for the vehicle to accelerate from 0 to 100 km/h. 5.3 from seconds 4.5 taken to seconds. EQE 350 whereas “Acceleration Increase” when the subscription is purchased 288 from the horse 348 goes to horse. If this vehicle accelerates 0-100 km / h 6 from seconds 5.1 down to seconds. The full table can be seen just below.
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on this before BMW was also on the agenda. Mercedes-Benz such as Germany-based giant manufacturer for some car models in certain countries for a while. sells heated seat subscription. Yes, inside the purchased vehicle to use the seat heating already in place People need to buy subscriptions. Required for front seat only The monthly fee is $18. $180 for annual subscription, heating system already in car Permanently purchasing the usage right is 415 dollars. level. In this regard, it sells some other services under subscription. BMWIt really surprises and reacts by following this path even in high-end vehicles. The company, which limits the installed hardware infrastructures in software, may be right to sell some very advanced software features for money, but it is not acceptable to request a subscription for basic things such as seat heating.