One of the world’s largest automobile manufacturers Mercedes-Benzalso attracted attention with its partnership with will.i.am at CES 2024.
Making a statement on this issue that many people do not understand, Mercedes-Benz stated the following:: “Mercedes-Benz also introduced a number of groundbreaking entertainment features at CES 2024 through two industry-first partnerships. Mercedes-AMG, American entrepreneur to launch will.i.am In collaboration with MBUX SOUND DRIVE, it enables the music to react to driving characteristics in real time with its advanced software, while also connecting the vehicle hardware to the music software through sensitive ‘in-car signals’. MBUX SOUND DRIVE, which can synchronize with other in-car ‘signals’ in addition to pre-determined parameters from acceleration and braking to energy recovery and steering angle, can work in accordance with windshield rain sensors, for example, to provide relaxing rhythms to reduce stress and increase concentration in harsh weather conditions.”
Mercedes also made other announcements at CES 2024. The company stated the following about its other promotions: “Introduced at CES 2024, MBUX Virtual Assistant is based on MB.OS as the most human-like interface of a Mercedes-Benz ever, offering a new face that interacts naturally and empathetically with the driver. It uses productive artificial intelligence and proactive intelligence to make life easy, convenient and comfortable by adapting to customer needs. Leveraging the power of MB.OS as well as advanced three-dimensional game engine graphics, MBUX Surround Navigation seamlessly combines route guidance and assistance. This advanced feature, which works with the field integration of MB.OS, informs the driver by matching the car’s environment with real-time situations.
Mercedes-Benz is also joining forces with Audible and Amazon Music to leverage the power of Dolby Atmos in in-car storytelling. With this collaboration that will bring every sound heard to life, vehicle occupants are at the center of a dynamic, concert hall-like audio experience that includes audiobooks, podcasts and music. The third generation of MBUX for new Mercedes-Benz E-Class and CLE Coupé and Cabriolet customers is planned to start in Q3 2024 via remote update. Customers with Audible and Amazon Music accounts can access both apps and related content in Dolby Atmos.
Mercedes-Benz put on a flashy show with the fully electric, camouflaged prototype of the highly anticipated iconic G-Class at CES 2024. “The G-Class, which has always had its own fan base in the industry, demonstrated its performance claim again by exhibiting its 720-degree rotation feature with its brand new electric version at the G-TURN show.”