Menstrual cosmetics: really effective or just a marketing ploy? A dermatologist’s informed opinion

Menstrual cosmetics really effective or just a marketing ploy A

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    Isabelle Gallay (dermatologist)

    Serum, cream, facial care… For several months, menstrual cosmetics have been everywhere. But should we succumb to the trend? Answer from our dermatologist.

    Every month, women experience the menstrual cycle… and their skin doesn’t come out of it unscathed. This is perhaps one of the reasons for the recent craze around menstrual cosmetics. But what should we think about them? Are they really effective? We asked Dr. Isabelle Galay, dermatologist, the question.

    What are menstrual cosmetics?

    These are treatments formulated to meet the needs of the skin according to the different phases of the menstrual cycle. They therefore adapt to the hormonal changes that occur during the cycle.

    For example, during the menstrual phase, the skin can become more sensitive, dry and irritated due to the drop in estrogen and progesterone levels. Menstrual cosmetics then focus on hydrating the skin and reducing inflammation.

    Conversely, during the luteal phase (the post-ovulation phase), the increase in progesterone can make the skin more oily and cause breakouts. Menstrual cosmetics used here help control sebum production and treat acne.

    On paper, this is the promise of brands. And in real life? On the Internet, consumers seem won over.

    I have always tended to notice the appearance of a few pimples on the same areas of the face (chin, jaw, around the mouth…) during hormonal variations due to my menstrual cycle. I ordered this product because I want to use French products and as natural as possible. I also waited 2 to 3 months of use to be sure of the results… and I am won over! I recommend 100%!”, says Audrey, a fan of the brand’s pack of 4 period serums Typology.

    For or against menstrual cosmetics? Our expert’s opinion on this subject

    While many brands seem to be taking a keen interest in this new market, menstrual cosmetics are raising questions. Are they really effective for the skin (and safe for our health)? Yes, says Dr. Gallay, provided you use them properly:

    Young patients today have skincare routines very complex. The marketing effect of these products is present, without a doubt, but the idea behind these formulations is not without meaning. In case of too significant hormonal change, I recommend using these products based on physiology”, she assures.

    The dermatologist, however, insists on one point: the care routine should not be too “complex”.

    Sometimes a good non-comedogenic moisturizer can be enough, while incorporating an exfoliant into your routine from time to time – before your period. Use a moisturizing mask at the beginning of the cycle can also be a good thing, as can a mask that absorbs sebum at the end of the cycle. Without forgetting a gentle cleanser, to be used every day, throughout the cycle”, recommends, in conclusion, the expert.

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