The media workshop offers this week an overview of the media trends of the year 2023 which is starting. Our guest is Cyrille Frank, director of training at the Cosa Vostra agency, for which he writes the Mediarama newsletter every week.
Among the trends presented:
The media have a better understanding of theecological emergency
L’artificial intelligence will promote the multiplication of editorial formats
The end of the subscription utopia as alpha and omega of the media business model
The shortness of social networks generalists
The need to recreate the link with the audience
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