Mazda Turkey, which wants to end the long-standing emergency call infrastructure problem, is counting the days to bring at least four models that it has postponed.
Mazda, which came to the fore with the introductions of the CX-5, CX-50 and 2 Hybrid models in the second half of 2021, is preparing to witness many important innovations in the new period. Expanding its product range in Europe with its electric model, the MX-30, the brand has also expanded its product range in Turkey, and a heated period awaits us. Evaluating the process they are in and the 2021 we left behind, Mazda Turkey Sales, Marketing and After Sales Director Tamer Atsan also shared information about the brand’s new period strategies.
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Mazda continues to work on getting efficiency from conventional engines
Emphasizing the failure of chips to meet the demand and the epidemic problems last year, Atsan; “As a result, under normal conditions, when the world total is considered, the automobile production of 90-100 million units falls to 77 million in 2020, while a very serious decrease of 10 percent is expected in 2021. If the supply problems had not been reflected in the Turkish automobile market, it would have been possible to close the year 2021 by 10-12 percent higher than the 2021 sales figure of 737 thousand 350 units. In contrast to this picture in 2021, we predict that in 2022, with the chip crisis out of our agenda in the middle of the year and the effects of the pandemic diminishing in spring, the automotive industry will revive and regain its good old days.” he declared.
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Reminding that the brand believes that there is still efficiency to be obtained from traditional engines, unlike other manufacturers in the sector, Atsan said; “Mazda proved the best example of this with its SKYACTIV technology and shared this technology with some brands. Mazda, while increasing the efficiency of internal combustion engines, is also putting its electric cars into operation step by step and taking its place in the future. At the point reached today, there is a way to be taken together with the technologies to be developed in the field of electric cars, because the maximum distance reached with a battery charge varies between 200-500 km on average in cars, moreover, the charging time of the battery is a minimum of 45 minutes and it is in a size that hinders the cruising flow of the drivers. In addition, we hope that the energy used by electric cars will be reduced to more reasonable levels, the taxes to be collected, and thus the transition to electric cars will be supported by the government in our country, as in Europe. As a result, we expect this transformation to take place at an accelerated pace within 10 years.” said.
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The “e-call” problem on the Turkish side is waiting for a solution
Noting that Mazda has managed to keep its dealers alive in Turkey with its four models, Atsan said that they have made significant progress with their European and Japanese colleagues on the e-call (Emergency Call System) issue, which has been on the brand’s agenda for two years. “The problem here is that the regulations in Turkey require that the SIM card in this system belongs to one of the Turkish operators. While all Mazda’s cars can reach emergency calls via roaming with a single SIM in all European countries, it takes time to create a separate emergency call module for Turkey with a Turkish SIM card and to perform all the tests.
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Mazda is preparing to launch 10 new cars in the coming period with its unique lines and special technology it has developed. Our goal, too, is primarily to solve the e-call issue and to bring at least four models currently available in Europe, which we have not been able to import for two years due to e-call, in the showrooms of our dealers, and to bring together the tax-appropriate ones among all the new models to be launched. ” he said.