The influencer Matilda Djerfs brand Djerf Avenue has sold for a dream amount of SEK 369 million in 2022. The brand was started together with the boyfriend Rasmus Johansson who is CEO of the company.
In just one year, Djerf Avenue’s profit has increased by almost SEK 100 million. The brand’s annual report for 2022 shows that they have sold goods worth SEK 369 million. The profit landed at SEK 124 million – a marked increase from the previous year’s SEK 27 million.
Different market strategy
Djerf Avenue has managed to market itself almost entirely via its own channels, including via co-founder Matilda Djerfs Instagram where she has three million followers. The brand is now taking steps to expand its operations in the United States as well, where they have started a subsidiary, could Break it Report.