It was an image of a woman wearing a hijab in an advertisement by the company Mathem that opinion leader Faw Azzat and many others reacted strongly to.
– I reacted as I never do when I see companies that moralize a sexist, religious and political symbol – I get very angry, says Faw Azzat, opinion leader in culture of honor and Islamism.
Mathem then chose to remove the advertisement – hear their and Faw Azzat’s reasoning in the player above.