The visibility given by the superstar gives Lapland a luxurious stamp and the details of the holiday are not revealed to the public.
Emilia Saukkonen,
Annu Passoja,
Sari Pöyhönen
Soccer star Cristiano Ronaldo Christmas social media updates from Lapland were advertising that money can’t buy.
Professor of Marketing at the University of Turku Elina Jaakkolan I can’t think of a forum where a paid Lappi advertisement would reach as many pairs of eyes. Ronaldo has more than 646 million followers on his Instagram alone.
In addition to visibility, publicity value is also about something else. According to Jaakkola, the visit of a person like Ronaldo to Finnish Lapland brings a luxurious stamp to the region.
– If Lapland is suitable for Cristiano Ronaldo, it is suitable for anyone.
Media around the world reported on the soccer player’s open swimming, Santa’s visit and holiday mood. Tähti also had his share of Finnish road rage when his wife Georgina Rodríguez published a video of a family skiing trip, where Ronaldo walked along the track while pulling one of his children along on a stick.
Ronaldo’s luxury vacation in Lapland brought fame and fortune to the province, but the entrepreneurs connected to the vacation do not reveal more precise sums or details.
Tons of accommodation in a prime location
Ronaldo and his family probably stayed in Levi (Iltalehti) in the newly opened Chalet Utsu. Levi’s 300-square-meter forest villa in Utsuvaara has been commissioned for this Christmas season.
Nordic Luxury Service, which rents the villa, does not confirm whether Ronaldo has stayed at Utsu for Christmas. However, Levi’s villa is recognizable from the social media photos shared by Ronaldo and Rodríguez.
– We do not take a position on the accommodation of private people, Robert Siivonen Nordic Luxury Service commented to . He does not reveal the rental price of the villa.
A real estate agent operating in Levi, Ylläki and Kilpisjärvi Sofia Lehtonen Utsuvaara has been popular with world stars for years.
– The price level varies, but Utsuvaara is profiled as a luxury area with its landscapes and villas.
CEO of Visit Levi Fairy tale Pesonen considers it possible that Ronaldo’s family vacation could have cost tens of thousands of euros.
– They probably have their own staff with them, who need separate accommodation. Everything they do is done privately, Pesonen thinks.
The marketing company Visit Levi is not going to hype Ronaldo’s visit anyway. CEO Satu Pesonen emphasizes that world stars come not only to follow nature, but also to be in peace.
– If we don’t give them peace and privacy, they won’t come in the future.
The companies are happy or don’t comment at all
The soccer player was seen on social media wearing a jumpsuit with the Scandinavian Travel Group logo. The company’s office is located in Levi.
On Friday, the company’s management was too busy to respond to ‘s interview requests.
– We are now in season, and customers are coming all the time. We haven’t had time to look at the questions you sent, says the person answering the company’s phone.
According to him, the company does not comment on questions about Ronaldo.
Ronaldo’s winter family vacation was a stroke of luck for the children’s clothing brand Metsola, whose pink beanie had found its way onto the head of the play-age daughter.
Marketing manager of Metsolat Lifestyle Oy Yasmin Kallava says that a celebrity family was celebrated in the company on the same day The Osbournes of children’s Metsola clothes, and it was only the screenshots sent to the company that inspired the football star to visit.
The model that rose to fame is no longer available in pink in the online store, but according to Kallava, the color can be put into production if demand is strong.
– It will be interesting to see how many inquiries about that color come through customer service, or whether there has been an effect on the sales of the retailers who still sell that beanie, Kallava inches.
Ronaldo, who dressed his children in outdoor clothes, also gave global visibility to the Finnish company Balmuir’s slippers. However, Balmuir does not want to comment on the matter.