Take-Two Interactive hides the long-awaited GTA 6 promotional work to a period close to the release date of the game.
Legendary Series of Rockstar Games GTA 6the game world is awaited with great curiosity. However, Take-Two Interactive, where the game’s developer Rockstar is connected, does not rush for the marketing process. The company plans to start the promotion of the game shortly before the release. Strauss Zelnick, CEO of Take-Two, thinks that this approach will increase the excitement and expectation.
Expectation for GTA 6 is too big
Strauss Zelnick, CEO of Take-Two, said in an interview with Bloomberg that the excitement for GTA 6 is the biggest expectation he has ever seen. The first trailer of the game has already received more than 250 million views. Zelnick said competing companies began to introduce their games years ago, but take-Two followed a different strategy on this issue. According to him, sharing marketing materials near the release date is more effective in terms of both excitement and expectation.
Take-Two had already announced that the GTA 6 would be released in the autumn of 2025. However, no clear information was given about when the second trailer would be released. Zelnick said that marketing campaigns will begin in a period close to the game exit. This strategy aims to have a maximum effect in the same period as the release of the game.
The output of the GTA 6 has a major impact not only among players, but also among other game developers. Many publishers do not want to coincide with the GTA 6’s time to be released, and therefore plans to postpone the release dates. Zelnick said that this situation proves how big a place in the gaming world of GTA 6. As the GTA 6’s output approaches, the excitement continues to increase in the game world. Take-Two’s marketing strategy and the silence of Rockstar Games continue to arouse curiosity on players.