WhatsApp, one of the most used social media platforms today, plans to come up with a new update. According to the statement, the market shopping period from WhatsApp begins.
Meta, the umbrella company of WhatsApp, took action to expand its usage areas, stating that the platform had problems in developing because it was tied to only one area. The first step taken, the company announced today that it has started an e-commerce initiative in India and started to provide grocery shopping services on the platform in cooperation with Meta, JioMart.
Meta stated that they will be able to browse the entire grocery catalog of JioMart in the digital environment of WhatsApp, add products to the basket, and make local payments without leaving the instant messaging service.
The CEO of the company, Mark Zuckerberg, made the following statements in his statement; We are excited to launch our partnership with JioMart in India. This is our first end-to-end shopping experience on WhatsApp. People can now buy food from JioMart. Additionally, grounded experiences like this will be the way people and businesses communicate for years to come.
Zuckerberg stated that he wants this feature to be used all over the world and to offer it to WhatsApp users quickly and conveniently. This feature of WhatsApp, which goes beyond the messaging application, was highly appreciated by the users.
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