Marilyn Monore: resembling her becomes trendy on social networks

After Barbie, it’s Marilyn Monroe’s turn to establish herself as the ultimate beauty reference on social networks. At the moment, we swear only by blond, preferably platinum, making brunettes, redheads, and other hair pulling a bit too brown. Not content with having made Barbie the new icon of style and beauty to refer to in 2022, through the “Barbiecore” trend, stars, influencers, and social media users today want to transform themselves into Marilyn Monroe. . A legendary star who never departed from her iconic status, but who had never before inspired ordinary mortals with such precision. Hairstyle, lipstick, mole… Today, it’s all about looking like the Hollywood icon in every way.

An unusual platinum color

As with Barbie, Marilyn Monroe’s return to favor is intrinsically linked to current events, and even more to the release of a film. In this case “Blonde”, the biopic presented in preview at the Venice Film Festival 2022 before being broadcast more widely on Netflix from the end of September. Subject to controversy, the feature film has largely contributed to making the American actress and singer the new idol of young people. On TikTok, the hashtag dedicated to the star who died just 60 years ago has accumulated no less than 3.9 billion views, and that’s without counting on its multiple derivatives. Proof that her beauty is once again becoming a source of inspiration, the hashtag #marilynmonroemakeup has already generated 8.3 million views, compared to several hundred thousand for her legendary hairstyle.

Make no mistake about it… There are many videos that show scenes from films or from life worn by Marilyn Monroe, but they are far from being the majority. Through the “Monroecore” trend, it is indeed a question of reproducing – with precision please – the nevertheless inimitable style of the American, namely her cult platinum blond – which is not, let us remember – the, her original hair color – her porcelain complexion, her crimson mouth, and her mole. So many aesthetic signatures that have contributed to making Marilyn Monroe a reference in terms of beauty, and which are more than ever popular with the general public.

As a result, tutorials are multiplying to reproduce her cult hairstyle and beauty, while searches related to Hollywood make-up from the 1950s are soaring on many platforms, like Pinterest. But the biopic on Marilyn Monroe is not the only cause of this frenzy around the glamor of the star… For several months, many personalities have multiplied the tributes to the interpreter of the very commented “Happy birthday to you… Mister President”.

Celebrities also want to look like him

In September 2021, fashion-forward Billie Eilish made an impression at the Met Gala walking the red carpet in a stunning Old Hollywood-inspired gown. That’s not all. The American artist swapped her usual hairstyle for a subtly wavy platinum blonde bob, clearly evoking Marilyn Monroe’s iconic haircut. A metamorphosis that left no one indifferent, and which has since inspired others.

From Lady Gaga to Paris Hilton via Elsa Hosk, many celebrities have not hesitated to show off a Marilyn-like look on the red carpet. However, the one who has caused the most ink to flow in recent months is none other than Kim Kardashian, the one and only. She offered herself the luxury of slipping into the historic dress worn by Marilyn Monroe during the so-called “Happy Birthday Mr. President” in 1962, while coloring her hair blonde. An outfit that did not earn her only praise… On the contrary, she was quickly accused of having damaged this sublime collector’s item.

Today, films and even more so series are real sources of inspiration in the fashion and beauty sectors. It would seem that icons of the moment, like Barbie, Pamela Anderson (via the release of the miniseries “Pam and Tommy” on Hulu) and Marilyn Monroe, all embrace similar criteria of beauty, far removed from the notion of inclusive beauty that was thought to be at its peak.