In November 2022, a clip from one of the influencers began Margaux Dietz vlogs spread on social media. The clip showed a bloody, beaten man lying outside her door.
Margaux Dietz lost collaborations after her staircase video
– Come, come, you must check through the mailbox. I’ve locked the door and we’re going to call the police. Someone is sleeping here. It is not possible to open the door because someone is sleeping here, haha, said Margaux Dietz in the clip.
She even let her son sneak out and poke the man while they laughed. Funny sound effects were added to the clip. In the clip, Margaux is heard calling her personal trainer Boris to get some advice.
Margaux Dietz’s “staircase video” spread like wildfire on social media.
– So there is a man lying outside my front door, bloody. He’s not bloodied, he’s a little bloodied and bruised, Margaux said in the call to his PT. He urged Margaux to call the police.
After the stair video went viral, Margaux Dietz lost several major advertisers and collaborations.
Margaux Dietz partied in blackface and used the n-word
A few months after the stair video went viral, it was time for the next setback. In January 2023 could News24 reveal that Margaux Dietz partied painted in blackface.
Margaux Dietz partied painted in blackface. Margaux Dietz was the only one at the party who painted herself with blackface.Margaux Dietz painted with blackface at a party in Salstjöbaden.
In the same vein revealed The Express that during this time Margaux also wrote a comment where she used the n-word.
READ MORE: Here, Margaux Dietz parties with blackface
Margaux Dietz has lost millions from the scandals – minus 290 percent
The many scandals proved costly for Margaux. From having turned over millions of kroner and being one of Sweden’s most recognized influencers, she has now made enormous losses of millions.
Before the scandals, Margaux Dietz was one of Sweden’s most successful influencers. Image source: Stella Pictures
In 2020, Margaux Dietz had her best year. Then business flourished, and she had a turnover of SEK 16.7 million.
Now Margaux Dietz’s turnover has plummeted by almost 94 percent. Today’s industry now reveals that Margaux Dietz had a turnover of SEK 962,000 in 2023. In addition to that, the total assets also decreased significantly – from SEK 5.4 million to SEK 1.7 million.
DI writes that Margaux Dietz’s profit margin is minus 290 percent.
Business is not going well for Margaux Dietz. Image source: Christine Olsson/TT Bild